Easy To Use Search Engine Marketing Guide To Grow Your Business Online

The process of marketing and advertising has remained existent for quite a long time. A business cannot survive without proper marketing of products and services. Marketing basically is done to reach out to a larger audience. You as an advertiser want to say to audience “I have a good product. Buy it”. You try to convince your target customers to buy your offered products and services. And there is no better place than search engines to sell your products. Marketing your products in search engines is called as Search Engine Marketing. But before starting up with the process of Search Engine Marketing, let us know about the rudiments of Online Marketing.

Fundamentals

of

Internet

Marketing

There are various methods of marketing a product. But with the advent of new technology, internet marketing/online marketing has emerged as one of the most popular forms of marketing. Let us learn the basics of internet marketing.

1. Internet Marketing, as the name implies refers to the promotion, advertisement and marketing of the product online. The ubiquitousness of internet has rocketed the popularity of online marketing. The knowledge of the basics and the advantages of Internet marketing is necessary before stepping into this complex, yet lucrative process.
2. Proper use of internet can work wonders for your business. You need to make yourself acquaint with the ways of how internet can be used to grow your business.
3. The next and the most important thing to do is the creation of an online marketing strategy. Every activity including advertising/marketing requires a proper strategy. Establishing an online marketing strategy is a research process and therefore proper care should be given with utmost importance.

Getting

Started

With

Search

Engine

Marketing

Search Engine Marketing is one of the most talked about forms of internet marketing where a marketer makes use of search engines to advertise his/her products. Search Engine Marketing and why you should use search engine marketing should be very clear in your mind. Search Engine marketing refers to two ways of gaining traffic. One from sponsored paid ads and second from regular organic SEO. Many people are confused with the concept of search engine marketing and pay per click advertising.

You can pay search engines to get ranked at the top of a search engine result page for a specific keyword. Your ads can also be displayed on search engine sites.

Organic

SEO

Organic SEO is the process with which you achieve high ranks in search engine results.You need not pay even a penny to search engines for that rank. Getting high ranks can bring a large amount of traffic which is very beneficial for the advertiser. An advertiser may either undertake the process by himself or he/she can outsource it to a reputed SEO company. In any case, an advertiser should know about SEO and how to do SEO.

Pay

While

Others

Click

–

PPC

SEM

Advertising

PPC advertising is by far the most popular form of online marketing. The name “Pay per click” itself can make you understand half the concept and PPC advertising. PPC is available and done  in search engines. The ads are either displayed on the top of the search engine results or they are displayed on search engine content network sites.Each time an ad gets a click, the advertiser is charged. The place where your ads appear depends upon the advertiser. In this guide, we will be discussing PPC SEM, since SEM refers to any technique used to get high ranks in search engines not on any other site.

1. Make yourself introduce with the world of PPC advertising where search engines places ad on its result page. Each time a visitor clicks on your ad, you are charged.
2. Understanding the process of working of PPC Advertising can help the advertisers to maximize their PPC campaign.
3. PPC advertising has become popular, definitely because of its advantages. The benefits that PPC avails to its users are innumerous.
4. PPC and SEO make up search engine marketing. The rivalry of PPC vs SEO has been existent for a very long time. Both the parties have advantages on each other.
5. Well, both may be two rivals in a combat, but directly or indirectly, they also help each other. PPC and SEO assist and complement each other very well.
6. You, as an advertiser need to know about the cost of PPC. This is a pre requisite step for determining the budget of your PPC campaign.
7. Know some of the exclusive tips and tricks of PPC advertising which you can make use in our campaign.
8. Every marketing campaign requires a certain budget and PPC advertising is no exception.
   1. In PPC advertising you bid for your keywords. You compete with others for your desired words. Avail yourself some of the exclusive PPC bidding strategies to help you provide a leverage in bidding process.
   2. Determining a budget of PPC ad campaign is an extremely crucial step. It requires precision and great detail. Follow certain steps to determine the exact value of your PPC ad budget.
   3. Finding correct and appropriate keywords and key phrases for your PPC ad campaign will lower your overall budget.
9. PPC advertisements are displayed on search engines. But its very important to select the most appropriate search engine for your advertisement. There are a number of factors which influence in the process of selection of search engine.
10. PPC advertising is very tough in the sense that you’ve got only 35 lines of description (in case of Google) and a title/headline to convince your readers. Therefore it’s very important to learn to write PPC effective ads.
11. Click fraud is the process where fake clicks are made to the ads to profit the publisher. As an advertiser you should always be preventive of frauds in PPC advertising. Follow some of the effective tips to stay protected from click fraud.

Google’s

Ad

Help

For

Advertisers

–

AdWords

Google acts an advertising agency for publishers and advertisers. For publishers it has AdSense while for advertisers it has Adwords.

1. Google Adwords is an advertising company of Google that helps the advertisers to display ads on Google’s result page. Advertisers sign up in Adwords and then bid for corresponding keyword.
   1. Google Adwords aids advertisers in PPC ad campaign. Know more about Google Adwords and why you should use Adwords to promote your products.
   2. Before signing up for Adwords, understand the mechanism of how Adwords rank ads in its “sponsored listings”. The process is a bit complex, but is tried to explained in a lucid way.
   3. Once you have signed up in Adwords, find out the places where your ads can appear. Many think that ads appear only the results page, which is not the case. Google provides you with options where you choose to select where you want your ads to appear.
   4. Finally determine how much will an ad campaign in Google Adword cost. Basically it all depends on you.
2. Once you have known all the information about Adwords, you are ready to start off your ad campaign. There are some simple steps which are included in the process of starting up of an Adword campaign. Editing of such campaigns is extremely easy and can be done any time.

Microsoft’s

Competition

To

AdWords

–

AdCenter

/

Bing

Ads

Microsoft has also launched its advertising agency with the name of AdCenter/Bing Ads. Similar to Google Adwords, AdCenter provides a work place for advertisers for their products. Know all about AdCenter/Bing Ads and the process of setting up a campaign in AdCenter.

SEM

7. Tracking

   To be a successful advertiser, you need to be a successful tracker. SEM Tracking means determining your source of traffic from organic SEO as well as traffic from your PPC ads. Many online tools are available for this purpose, but the best of the lot is Google Analytics which provides you a lot of options and sufficient data to analyze your ad campaign. Even Analytics provides you the option to commix other sources of advertising. Every advertiser should know how to track PPC ads.
   

Search Engines are the best place to market your products and services. They provide you ample opportunity by driving in millions and millions of searches each day. You just need to identify your market and target your audience. Make yourself the king of Search Engine Marketing.